Your future franchisees need to feel why your brand is different. Strong stories help them understand your culture, your people, and your value before the first call.
Through real story driven videos filmed across multiple brands and locations, FranchiseFilming helped Belfor Franchise Group show true day to day life inside their franchise system and bring new energy to their franchise development goals.
Belfor Franchise Group partnered with FranchiseFilming to bring honest, warm, and human stories to the front of their franchise development strategy. With 16 home service brands, their goal was to show how their owners live, work, and support their communities in real ways that speak to franchise candidates.
Belfor Franchise Group faced a common problem. Their story as a whole and the stories of their owners were not reaching the right people. Their 2024 franchise development team had faced tough changes. Their digital content no longer matched the strength and size of their brand. They also left a past vendor due to low video quality.
Their biggest challenges were:
FranchiseFilming built a full filming plan for Belfor Franchise Group. This included day-in-the life stories, franchisee interviews, customer stories, and footage from homes, job sites, offices, family moments, and community moments.
What FranchiseFilming Delivered:
The team met with corporate leaders like Abby Baker to understand their goals, ICP, and the type of footage needed to help franchise development
Full day filming captured each owner’s real routine, including their mornings, team time, job sites, car calls, family time, and how they stay active in their community.
All edited videos were delivered quickly and optimized for digital ads, social media, and franchise development funnels
Most videos are ready within days of filming.
No. The process is fully managed by FranchiseFilming.
Yes. BELFOR Franchise Group used their filming days to cover many brands at once.
The videos show true daily life, family balance, and community impact which helps buyers trust the brand.
Your future franchisees need to feel why your brand is different. Strong stories help them understand your culture, your people, and your value before the first call.
