How BLO Blow Dry Bar Used Video Storytelling to Support Franchise Development and Brand Awareness

Don’t Let Another Franchisee Open Without a Story

Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.

And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.

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By capturing real moments inside the brand, BLO created a storytelling foundation designed to help future franchise owners better understand the experience — before ever stepping into a location.

This video offers a closer look at the experience inside the brand, combining franchisee perspectives with real in-location moments.

Turning a Growing Brand Into a Story People Could Experience

BLO Blow Dry Bar partnered with FranchiseFilming to bring its brand story to life through professional video storytelling.

With a growing franchise system and an evolving brand experience, BLO had a strong foundation in place. What became clear over time was the need for a more complete way to show that experience — not just describe it.

Together, the focus shifted toward capturing what makes the brand feel real. From the rhythm inside each location to the perspectives of franchisees, the goal was to create video content that reflects the environment, the people, and the everyday experience behind the brand.

This approach was designed to support both franchise development and brand awareness by building a library of story-driven video assets aligned with how BLO operates today.

Captured real franchisee perspectives through guided, unscripted conversations
Filmed inside an active location to reflect the natural environment of the brand
Created video content designed for long-term use across marketing and recruitment

A Growing Brand That Needed to Be Seen More Clearly

BLO had a strong identity and a clear franchise opportunity. Like many brands, the challenge wasn’t the concept itself — it was helping future franchisees fully understand what that experience looks like in practice.

As the brand continued to evolve, a few gaps became more noticeable:

Existing video content no longer reflected the current look and feel of the brand
Conference-based filming made it difficult to capture the real in-location experience
Franchise development content lacked consistency across channels
Static marketing materials made it harder for candidates to form a meaningful connection

Without a more visual and story-driven approach, much of the brand experience remained behind the scenes.

Using Video Storytelling to Bring the Experience Forward

As the need for a more complete story became clear, BLO turned to video storytelling as a way to show what ownership actually looks like.

Through a series of guided interviews and in-location filming, the focus remained on capturing real perspectives — not scripted messaging. Franchisees shared their journeys, while everyday moments inside the location helped bring the environment to life.

Explore Franchise Development Videos

Over time, this created a clearer and more natural way for future franchisees to understand the opportunity:

A more relatable view of franchise ownership through real stories
Stronger emotional connection with prospective candidates
More consistent storytelling across digital channels
Video assets that can be used across marketing, recruitment, and internal use

A Simple Process Built Around Real Experiences

Define the Stories That Matter

The process begins by identifying the perspectives and experiences that will resonate most with future franchise owners.

Capture Life Inside the Brand

Filming takes place inside an active location, focusing on natural interactions, guided conversations, and the everyday flow of the business.

Deliver Videos Designed to Last

Final videos are crafted for use across franchise development, social media, and marketing — with long-term use in mind.

What Real Buyers and Sellers Had to Say

Amanda Evans Senior Vice President of Marketing, Stellar Brands

“We’ve been very pleased with the whole process. I felt like the team at FranchiseFilming really understood franchising and what our goals were for this particular project.”

Scott Zide CEO, Empower Brands

“Video is so important today, and FranchiseFilming created content that truly shows prospective franchisees who we are, our culture, what we’re trying to build. I definitely would recommend FranchiseFilming to those who want to expand the video assets they do have.”

Catherine Monson CEO, Propelled Brands

“I love FranchiseFilming. They work for us in a couple different areas. That works for us, for all kinds of social media uses and developing the brand, and then also for franchise testimonials for franchise sales. So I can’t say enough good things about FranchiseFilming.”

Ryan Reid Brand Director

“With 4 million views and hundreds of thousands more organically, the videos delivered incredible visibility, worked for paid advertising and the website, and gave franchisees tools they could click and use instantly—truly a worthwhile investment.”

Kim Collier Ducklings Franchise,Chief Development Officer

“Franchise Filming offered far more value than competitors, and the team kept us on schedule, held us accountable, and made us a true part of the process—it’s been terrific.”

Red Boswell President, IFPG

“I like everything on the level of caring, and every staff member at FranchiseFilming cared—asked the right questions, took notes, made changes fast, pulled real emotion, and made all the difference for IFPG and our audience.”

Why Video Storytelling Fits the BLO Brand

Real people and real environments, not scripted performances
A focus on experience, culture, and the ownership journey
Content designed to support both franchise recruitment and brand awareness
Flexible assets that can be used across multiple platforms
Built as a long-term storytelling system

Common Questions About Franchise Video Storytelling

Who are these videos intended for?

Prospective franchise owners, as well as customers and internal teams.

Do franchisees need to be on camera?

Participation is guided to feel natural and comfortable.

Where are these videos used?

Across websites, franchise development materials, social media, and internal platforms.

Are these videos designed for short-term campaigns?

No. They are intended to serve as evergreen assets that can support the brand over time.

Let the Experience Speak for Itself

Franchise ownership is often shaped by more than the business model — it’s defined by the people, the environment, and the day-to-day experience. Video storytelling helps bring those elements forward, offering a clearer picture of what the brand represents. When that experience is visible, it becomes easier for the right candidates to see themselves in it.

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Don’t Let Another Franchisee Open Without a Story

Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.

And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.