Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
By capturing real stories from inside the business, COCO Bubble Tea created a video storytelling foundation designed to help franchise candidates and partners experience the brand — before ever stepping into a store.
This video features leadership and franchise perspectives that highlight COCO’s values, support system, and vision for continued growth in the U.S.
COCO Bubble Tea partnered with FranchiseFilming to bring its brand story to life through professional video storytelling.
As one of the most recognizable bubble tea brands in the world, COCO had already built a strong global presence. But as the brand continued to expand in the U.S., it became clear that awareness alone wasn’t enough. Prospective franchisees, landlords, and partners needed a way to better understand how the brand shows up locally — through its people, its operations, and its day-to-day experience.
Together, we focused on capturing the human side of COCO Bubble Tea. From leadership vision to franchise ownership to everyday moments inside the store, the goal was to create video content that feels relatable, credible, and grounded in real experience.
This project was designed to support franchise development and brand awareness by helping U.S. audiences connect with the brand on a more personal level.
Captured real franchise, leadership, and in-store experiences
Focused on Americanized storytelling while honoring global roots
Created evergreen video assets aligned with long-term growth
COCO Bubble Tea is a globally established brand, but expanding in the U.S. introduced a familiar challenge.
Much of the brand’s existing content reflected its international roots, making it harder for U.S.-based franchise candidates and partners to fully relate to the opportunity. Several challenges emerged:
Challenges they faced:
Limited video content featuring U.S.-based stories and faces
Difficulty building familiarity and trust with landlords
Franchise candidates struggling to visualize daily operations
Marketing that felt polished, but not personal
Without localized video storytelling, much of COCO’s strength remained behind the scenes.
COCO Bubble Tea turned to professional video storytelling as a way to help audiences better understand what the brand looks and feels like in the U.S.
By capturing real conversations, leadership insight, and everyday moments inside active locations, FranchiseFilming helped translate COCO’s global reputation into video content designed to support franchise development and brand awareness.
Rather than relying on actors or scripted messaging, the focus stayed on authenticity — allowing real people to tell the story in their own words.
What This Approach Is Designed to Support
Clearer understanding of the franchise opportunity
Stronger trust with prospective franchisees and partners
Storytelling that feels relevant to U.S. audiences
Video assets built for long-term use
We worked with the COCO team to identify the perspectives most meaningful to U.S. audiences — leadership, franchise ownership, and daily operations.
Filming took place inside active locations and community settings, focusing on natural interactions and guided conversations.
Final videos were crafted for use across franchise development, marketing, and internal channels.
Authentic stories from real people
Focus on experience, culture, and support
Content designed to support franchise recruitment
Flexible assets for digital and internal use
Extendable into grand opening videos and franchise training videos
Prospective franchisees, landlords, and internal teams.
No. Interviews are guided to feel natural and conversational.
Franchise development pages, presentations, social media, and internal platforms.
No. They are designed as evergreen brand assets.
Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
