Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
With decades of franchise leadership experience and a passion for helping brands scale with purpose, Dianne Davis officially joins FranchiseFilming as Chief Growth Officer.
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FranchiseFilming is excited to welcome Dianne Davis as Chief Growth Officer. For Dianne, franchising has never been just a career path. It has been a calling. Over the years, she has built a reputation as a strategic operator, growth-minded leader, and trusted voice in the franchise world. Now, she brings that experience to FranchiseFilming at a time when the company is expanding its reach and deepening its impact across the franchise community.
Dianne’s background is the kind that turns heads for the right reasons. She spent 18 years with Just Between Friends Franchise System, helping grow the brand from a single location to 160 units across 32 states. She has also helped strengthen brands including Magnolia Soap & Bath, Wise Coatings, and Happy & Healthy Products.
Every growing company reaches a point where momentum alone is not enough. Vision needs structure. Opportunity needs execution. And growth needs someone who understands how to scale without losing what made the company special in the first place.
That is especially true in franchising, where relationships, systems, brand consistency, and long-term planning all have to move together.
Pain Points
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Dianne’s arrival is more than a leadership announcement. It is a strategic move for the future. She brings the kind of franchise knowledge, operator mindset, and growth clarity that helps organizations expand with confidence.
As Chief Growth Officer, she will help FranchiseFilming focus on strategic expansion, brand partnerships, franchise community engagement, and long-term growth planning.
What Dianne Brings
Dianne has spent decades inside the franchise world, helping brands grow, build systems, and scale with intention. Her experience goes beyond rapid expansion—she focuses on creating the right infrastructure to support sustainable, long-term success.
Dianne’s leadership style blends strategic thinking with hands-on execution. She understands that real growth happens when strong relationships, clear systems, and industry insight all work together.
In her role, Dianne will guide FranchiseFilming’s next phase of growth, ensuring expansion is thoughtful, aligned, and built around the needs of franchise brands nationwide.
Dianne Davis is FranchiseFilming’s new Chief Growth Officer and a longtime franchise leader with more than two decades of experience.
Because FranchiseFilming is growing, and Dianne brings the franchise expertise and strategic leadership needed for that next stage.
She will lead strategic expansion initiatives, partnerships, franchise community engagement, and long-term growth planning.
Her background includes Just Between Friends, Magnolia Soap & Bath, Wise Coatings, and Happy & Healthy Products.
Photos and video of Dianne at head office and IFA 2026 will work especially well because they show both leadership and industry presence.
Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
