Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
By capturing real franchisee journeys alongside real pet parent testimonials, FranchiseFilming created a coordinated video library designed to show families what makes the Hounds Town experience different, before they ever drop off their dog.
Hounds Town USA partnered with FranchiseFilming to bring its brand story to life through professional video storytelling.
With a franchise system built around safety, specialized pack groupings, and a team trained to read dog behavior, Hounds Town had a strong foundation. What the brand needed was a way to translate that experience into something pet parents could feel before stepping into a location. Specifically, a way to show what trust looks like inside a Hounds Town day, and to let real owners and real customers carry that story in their own words.
Together, we focused on capturing what makes the Hounds Town experience feel real: the personal reason each owner stepped into the business, the way pet parents talk about leaving their dogs in someone else’s care, the behavior of the dogs themselves inside the play areas, and the quiet moments of trust that build between a family, their dog, and the team behind the counter. The result is a paired video library of franchisee stories and customer validation pieces, designed to support brand trust, consumer marketing, and the kind of local connection that helps a new pet parent take the first step.
This project was designed to support brand trust, consumer marketing, and customer acquisition by creating a coordinated library of franchisee and customer-led video assets aligned with the Hounds Town identity.
Key Highlights
Hounds Town USA has the kind of safety, expertise, and care that makes for a compelling pet care experience. The challenge is not the brand. It is a quiet hesitation that lives in the back of every new pet parent’s mind: the worry that comes with leaving a dog in someone else’s care for the first time.
For Hounds Town, that hesitation gets in the way. The brand has a specialized pack system, a trained team, and a model built around letting dogs be dogs. But traditional marketing materials make it difficult to fully communicate what actually happens inside a Hounds Town day, what other pet parents have experienced, and how a real owner approaches the trust families are looking for.
For Hounds Town, that gap shows up in everyday ways:
Without professional video storytelling, much of the most compelling proof inside the Hounds Town experience stays invisible, leaving families to imagine the experience instead of seeing it.
Hounds Town turned to story-driven video to translate the brand experience into something pet parents could connect with on a human level.
By pairing real franchisee stories with real customer testimonials, including a customer-turned-owner journey and the perspectives of multi-dog families, FranchiseFilming helped translate the Hounds Town experience into something families could actually see. The library was designed to show both sides of the trust equation at once: the owner who built the place, and the pet parent who decided to come back.
Rather than relying on scripted messaging, the focus stayed on real people, real dogs, and the real reasons behind the work. The final library was built to land emotionally with pet parents and to support Hounds Town marketing across consumer channels, location pages, and local outreach.
We work with the brand to understand which franchisee stories will resonate most and which customer voices will carry the strongest validation, and we build tailored interview guides grounded in their experiences. Every interview is shaped by the specific angle the story needs to carry, in this case, trust, safety, and the everyday Hounds Town experience.
A coordinated shoot day across active Hounds Town locations captures franchisee interviews, customer testimonials, dog behavior b-roll, pack system moments, and the natural interactions that happen between families, dogs, and the team. Conversations are guided to feel natural, especially for owners and customers stepping in front of the camera for the first time.
The final library arrives ready for location websites, social media, digital advertising, and local marketing outreach.
🎬 Real franchisees and real pet parents, captured on location inside active Hounds Town facilities
💬 Conversation-first interviews, designed to feel natural for first-time, on-camera owners and customers
📱 Story-driven 60 to 90-second delivery, built for consumer marketing and local channels
⚡ A coordinated shoot day across multiple locations, capturing franchisee stories, customer testimonials, and full brand environment b-roll
🐾 Brand-aligned storytelling, rooted in the trust, safety, and dog-first care that defines the Hounds Town experience
Prospective Hounds Town customers weighing dog care options, current pet parents considering new services, and the brand teams supporting consumer marketing and local outreach.
No. All interviews are guided to feel like a natural conversation. Most owners and pet parents have never been on camera before, and the questions are built around their real experiences with the brand.
Across location websites, social media, digital advertising, local marketing outreach, and brand storytelling channels.
A coordinated single production day across active Hounds Town locations, with time built in for franchisee interviews, customer testimonials, dog behavior b-roll, and headshots.
Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
