Your future franchisees need to feel why your brand is different. Strong stories help them understand your culture, your people, and your value before the first call.
By showcasing real customers, leadership, and local partners on video, Interstate Batteries brought its core values to life — helping franchise candidates and B2B clients feel the strength behind the brand before ever starting a conversation.
This video brings together customers, leadership, and partners — each sharing what makes the Interstate experience different, dependable, and worth investing in.
Interstate Batteries partnered with FranchiseFilming to create a story-first video campaign designed to reflect the strength and trust they’ve built over decades. The brand didn’t need reinvention — it needed visibility.
Through real customer voices, B2B partner stories, and leadership insights, we helped Interstate translate their legacy into a visual experience that supports franchise growth, brand credibility, and emotional connection.
These videos are designed to serve as long-term assets for franchise development, recruitment, and internal marketing — allowing Interstate to continue telling their story across every touchpoint.
Captured unscripted stories from customers, franchisees, and national partners
Filmed on location across multiple centers over three days
Delivered a library of high-quality videos aligned with the brand’s legacy and values
Interstate Batteries had earned its reputation — but like many well-established brands, it faced a challenge in helping modern prospects see and feel what makes them special.
As the franchise system expanded, they needed to ensure their values were clearly communicated across every audience.
Challenges they faced:
Limited video content showing real service moments and relationships
Over-reliance on static materials to explain the franchise opportunity
Difficulty conveying culture and values in a consistent, scalable way
A need for clearer emotional storytelling for B2B and franchise recruitment
Without powerful visual stories, prospective franchisees and partners were left to imagine the experience — rather than see it for themselves.
FranchiseFilming helped Interstate Batteries build a video content system designed to show — not just tell — their story. Through unscripted interviews, real customer moments, and authentic on-location footage, Interstate now has a way to make their values visible across every stage of growth.
What This Approach Delivered
Stronger emotional connection through real customer and partner stories
Clearer messaging for franchise recruitment and B2B lead generation
Content for local and national marketing, onboarding, and grand openings
Ongoing visibility through the VIP Video Membership
We worked with Interstate’s team to identify which stories — from the counter to corporate — would best represent the brand’s values and opportunity.
Over three filming days, we captured real-world interactions, guided interviews, and behind-the-scenes footage across multiple Interstate locations.
Final videos were brand-aligned and delivered for use in recruitment, social campaigns, websites, and franchise training.
Real customers, franchisees, and partners — no scripts, no actors
Filmed on-location in real centers and environments
Designed for both local marketing and national franchise development
Supports recruitment, internal alignment, and long-term branding
Extended through VIP Video Membership for year-round content
Many brands also expand this content into franchise training and onboarding to support new locations and teams.
Franchise candidates, corporate clients, and internal teams.
No. All interviews are guided and natural — no scripts or pressure.
Websites, recruitment decks, digital ads, social media, and onboarding platforms.
Yes. Our VIP Video Membership is designed to provide consistent, on-brand content year-round.
They help candidates build trust earlier, feel aligned with your culture, and understand the brand’s value before the first call.
