How Ivy Kids Used Franchise Storytelling to Boost Growth & Brand Trust

Q: Can we film at our next conference or retreat?

Yes, we offer full conference video services .

Ivy Kids shared the real stories behind their franchisees — and saw stronger leads, deeper trust, and faster growth.

Ready to Attract Better Franchise Leads?

Learn the 10 essential videos every franchise brand needs to close deals faster — with real examples that work.

Download the Free Video Strategy Guide

Real Stories Helped Ivy Kids Attract Franchisees Who Actually Fit

By sharing heartfelt videos from real franchisees, Ivy Kids connected with values-driven candidates and sparked stronger growth.

Helping Kids — and Franchisees — Grow With Heart

Ivy Kids is more than just early learning. They help families and children thrive. But to grow the brand, they needed to share the real stories behind the franchisees — people who left careers in teaching, nursing, and business to do something more meaningful. That’s where we came in.

● Filmed during Ivy Kids’ 2024 Annual Franchise Retreat
● 6 finished video assets, including 3 testimonials and a sizzle reel
● Highlighted top franchisees like Kelly, Bashnin, and Kiran

Too Many Franchise Brands Sound the Same

When Ivy Kids tried to grow, they ran into a familiar wall: candidates couldn’t feel what made them special. Websites and brochures didn’t capture the emotion. They needed more than facts — they needed real proof, from real people.

Challenges They Faced:

● Hard to attract qualified leads who matched the brand’s values
● Low emotional engagement in franchise outreach
● Traditional marketing didn’t build trust fast enough

It’s harder to grow a franchise without showing the heart behind it. People want to hear from real owners. They’re looking for a story they can believe in.

Authentic Stories That Moved People — and Moved the Needle

By filming real franchisees at their annual retreat, we helped Ivy Kids bring their values to life. Each story was emotional, real, and focused on the “why” behind the business.

What Changed:

✔ Clear, heartfelt videos that cut through the noise
✔ Highlighted how Ivy Kids supports and empowers owners
✔ Better qualified leads who shared their vision
✔ Used across franchise development campaigns

How It Works

A clear and easy process that helps you share your story the right way

Plan the Story

We learned about Ivy Kids’ mission and mapped key stories: educator-turned-owner, franchisee with young kids, and a registered nurse who wanted more impact.

Film With Purpose

We filmed 6 interviews and retreat moments at Margaritaville Resort in Texas — zero scripts, just real people.

Deliver Videos That Convert

We edited three full testimonial stories, a conference sizzle reel, and short clips for digital use.

Franchisors Who Took Action Saw Results Like This

Amanda Evans Senior Vice President of Marketing, Stellar Brands

“We’ve been very pleased with the whole process. I felt like the team at FranchiseFilming really understood franchising and what our goals were for this particular project.”

Scott Zide CEO, Empower Brands

“Video is so important today, and FranchiseFilming created content that truly shows prospective franchisees who we are, our culture, what we’re trying to build. I definitely would recommend FranchiseFilming to those who want to expand the video assets they do have.”

Catherine Monson CEO, Propelled Brands

“I love FranchiseFilming. They work for us in a couple different areas. That works for us, for all kinds of social media uses and developing the brand, and then also for franchise testimonials for franchise sales. So I can’t say enough good things about FranchiseFilming.”

Ryan Reid Brand Director

“With 4 million views and hundreds of thousands more organically, the videos delivered incredible visibility, worked for paid advertising and the website, and gave franchisees tools they could click and use instantly—truly a worthwhile investment.”

Kim Collier Ducklings Franchise,Chief Development Officer

“Franchise Filming offered far more value than competitors, and the team kept us on schedule, held us accountable, and made us a true part of the process—it’s been terrific.”

Red Boswell President, IFPG

“I like everything on the level of caring, and every staff member at FranchiseFilming cared—asked the right questions, took notes, made changes fast, pulled real emotion, and made all the difference for IFPG and our audience.”