Your future franchisees need to feel why your brand is different. Strong stories help them understand your culture, your people, and your value before the first call.
Through authentic stories from passionate franchisees and team members, PJ’s Coffee built a video storytelling foundation to help future owners and customers understand the warmth, culture, and opportunity behind the brand.
This video shares stories from franchisees and leadership, highlighting what makes PJ’s special — from the training and support to the strong sense of community that fuels each location.
PJ’s Coffee partnered with FranchiseFilming to create a collection of brand and franchisee videos that reflect the essence of who they are — a community-driven coffee brand rooted in Southern hospitality, quality, and personal connection.
With franchise growth on the rise, PJ’s Coffee needed a way to connect emotionally with future owners while reinforcing their values to loyal guests. Together, we captured the voices of real franchisees, corporate leaders, and the community to show the true experience behind the brand — from opening a location to becoming a part of the PJ’s family.
These videos were developed to support franchise recruitment, brand awareness, and local marketing — all while staying true to the culture that defines PJ’s.
Captured multiple franchisees at different stages of ownership
Filmed leadership and on-location footage in Louisiana
Produced story-first content to reflect community, support, and brand experience
Designed for use in franchise development, marketing, and franchise training
PJ’s Coffee had strong values, passionate franchisees, and a beloved product — but their challenge was showing it all in a meaningful way. Like many brands, they needed content that did more than talk about features or benefits. They needed content that made people feel.
Challenges they faced:
Limited video assets that showed the real franchise experience
A need for emotional connection with franchise candidates
Difficulty visualizing support, training, and brand values
Inconsistent content across locations and platforms
Without intentional video storytelling, franchise recruitment efforts lacked the emotional connection today’s buyers expect.
FranchiseFilming helped PJ’s Coffee tell their story by featuring the real voices that power the brand — from owners just opening their first store to experienced operators reflecting on their growth.
By filming unscripted conversations, behind-the-scenes footage, and in-store moments, we helped PJ’s build a library of story-led videos that work across multiple channels — from franchise development to social media.
What This Approach Supports
Clearer brand storytelling from leadership and franchisees
Stronger connection with leads through emotional storytelling
Content that’s usable across digital and in-person marketing
Long-term assets built into their VIP Video Membership
We helped PJ’s Coffee identify key voices and story angles — including training, leadership, and the franchise journey.
Our team spent a day filming interviews, in-store footage, and authentic moments across two locations in Louisiana.
The finished videos were delivered ready to use across digital, sales, and local store efforts — all aligned with the PJ’s brand.
Real stories from real owners — no scripts, no actors
Visuals that show warmth, support, and Southern hospitality
Content created to build trust in franchise recruitment
Flexible use across websites, grand openings, and social channels
Aligned with a brand that values people and purpose
Many franchise brands extend this content into training videos and community-focused campaigns.
Entrepreneurs exploring ownership and customers discovering the brand.
No — interviews are natural and guided by our team.
Franchise development pages, social ads, emails, in-store, and presentations.
Yes. It shows the real people, community, and support behind the name.
