Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
Across 31 filming days, 30 new franchise owners, and 300+ videos, FranchiseFilming built a national grand opening content library designed to help local families meet the people behind the brand before ever picking up the phone.
SYNERGY HomeCare partnered with FranchiseFilming on a 12-month national program to bring its grand opening story to life through professional video storytelling.
With a nationally recognized name in non-medical home care and a franchise system built around dignity, independence, and family support, SYNERGY HomeCare had a strong foundation. What new franchise owners needed was a way to translate that national brand into something deeply local, a way for families in each new community to meet the person behind the SYNERGY HomeCare sign.
Together, we focused on capturing what makes each new SYNERGY HomeCare agency feel human: the personal reason every owner stepped into home care, the way they speak about the families they will serve, and the quiet sense of purpose that connects them to the brand’s mission.
This was not a one-off shoot. It was a coordinated national rollout designed to support new franchisee launches, local market awareness, and family-level trust across 30 new SYNERGY HomeCare agencies.
SYNERGY HomeCare is a name many families across the country already know. The challenge for a new franchise owner is not the brand. It is the gap between a recognized name and a recognized face.
When a new SYNERGY HomeCare agency opens its doors, families in the local market are meeting the owner for the first time. Home care is one of the most personal services a family ever invests in, and trust is built person to person, not logo to logo. Without that local connection, much of the brand’s national strength stays at the national level.
For a new SYNERGY HomeCare owner, that gap shows up in everyday ways:
Without professional video storytelling, the people behind a new SYNERGY HomeCare agency remain unseen, leaving families to imagine the experience instead of feeling it.
SYNERGY HomeCare turned to story-driven video to close the distance between a national brand and a local agency.
By capturing the personal stories, the everyday environments, and the quiet moments of intention behind each new franchise launch, FranchiseFilming helped translate the SYNERGY HomeCare mission into something families in each community could actually see.
(Featured Video #1: New owner introduction story, a closer look at the reason behind the agency.)
Across the program, each delivery rolled directly into local marketing the week of launch. New franchisee microsites went live with their owner story embedded. YouTube playlists were populated for every market. Google Business Profiles were updated with new headshots and intro videos. Facebook and Instagram pages launched with cutdowns and short-form clips ready to run as paid ads from day one.
What This Approach Is Designed to Support
Two weeks before filming, every owner gets a personalized shoot day guide with tailored questions, schedule, and on-camera prompts.
A single shoot day captures the interview, headshots, b-roll, and direct-to-camera lines. Built for single owners, co-owners, and multi-unit operators.
Videos arrive in horizontal and vertical formats, ready for the website, social, paid campaigns, and local outreach.
This is great. I like the format. Love that it's in our Synergy Colors. A nice milestone report.
Jenn's reaction reflects what mattered most across the program: brand alignment at the national level, paired with consistent local execution across every market.
This is so helpful. I love this, by the way. Helps us track everything.
Across a 30-market rollout, keeping every owner, every shoot day, and every deliverable visible in one place was a core part of the partnership.
A look at how a new SYNERGY HomeCare owner introduced herself to her community at launch.
Clean, well-lit, and brand-forward. We send a prep guide two weeks ahead so every space is ready, with subtle SYNERGY HomeCare brand placement and natural light positioning. Our crew handles the rest on the day.
The process is built for it. Co-owners are interviewed together, with framing, questions, and direct-to-camera lines designed for two voices. Multi-unit operators can film multiple markets across coordinated
Earlier is better. Ideally, filming happens four to six weeks before the doors open so the content is edited, approved, and live across every channel for launch day.
Each owner receives a complete library of horizontal and vertical assets. From there, the content rolls into the new agency website, YouTube channel, Google Business Profile, and paid social campaigns the week of launch.
No. All interviews are guided to feel like a real conversation. Most owners have never been on camera before, and the personalized shoot day guide is designed to make the day feel familiar before it starts.
Every opening without video is a lost opportunity.
Your franchisees deserve to open visible, trusted, and supported from day one — with their story told powerfully on video.
And with our system, it doesn’t matter if you’re opening 10 units or 700 — we scale, we fit into your FDD or launch budget, and we deliver.
