How Batteries Plus Cut Its Franchise Sales Cycle by 50% with Story-Driven Video
Batteries Plus partnered with FranchiseFilming to bring their franchise story to life through authentic, emotionally driven video.
By capturing the real experiences of franchise owners, events, and leaders, Batteries Plus shortened its average sales cycle from 120 days to 72 days, doubled qualified leads, and built a unified library of more than 76 franchisee videos now used across every touchpoint.
The Challenge: Flat Messaging and Bottlenecked Production
Franchise candidates were self-educating online and looking for real proof, not static materials.
Legacy videos were outdated and lacked emotional connection.
Internal teams couldn’t maintain consistent video production.
Each department created content separately, leading to uneven messaging.
Batteries Plus needed a full-service storytelling system that could capture franchisee stories, scale production, and support every stage of the franchise buyer journey.
The Solution
FranchiseFilming became an extension of the Batteries Plus team—building a repeatable storytelling engine that ran year-round.
1 | Strategic Storytelling Plan
Annual video roadmap aligned with growth goals. Identified validation stories and conference opportunities.
2 | Filming That Feels Real
Captured real franchise owners, leadership, and event moments. Delivered edited videos within 10 days, ready for use everywhere.
3 | Deployment Across the Brand
Integrated storytelling videos into emails, discovery days, websites, and corporate marketing channels.
“FranchiseFilming is changing our development process every day by bringing our brand alive in ways the old methods couldn’t.”
— Olivia Chiu, Director of PR & Creative Marketing, Batteries Plus
“Every meeting, every phase, every touchpoint now has a story to show. If it’s not on video, it doesn’t happen.”
— Joe Malmuth
72 Days
Avg. sales cycle
76+
Story videos
2×
Qualified leads
10–12%
Sponsor growth
- 50% faster sales cycle — 120 to 72 days
- 2× increase in qualified leads
- 25% higher website engagement
- 10–12% more vendor sponsorships
- 76+ franchisee stories filmed
- 12 videos delivered monthly — each within 10 days
- Content reused across 5 departments
- No added stress for internal teams
What Happened After Launching the Monthly Video Strategy
“FranchiseFilming is changing our development process every single day by bringing our brand alive in a way that the old ways of selling a brand can’t do.”
“These videos really help us tell that story. We use them in all stages of our sales cycle, from the beginning in social media, our website, on our sales calls, and in our discovery days.”
01
Plan the Story Engine
Define annual themes and messaging; align frandev + marketing + PR on assets and cadence.
02
Capture at Scale
Turn conferences into content goldmines (interviews, leadership, vendors) for a reusable library.
03
Deploy Everywhere
Embed video between every funnel step—website, social, email/SMS, calls, discovery day.
FranchiseFilming Took the Wheel and Delivered Monthly Results
How Video Cut Batteries Plus’ Sales Cycle by 50%: Exclusive Live Webinar
Why Storytelling Sells – How authentic video builds instant credibility and helps close deals faster
The “Conference to Pipeline” Model – How to turn your live events into a year-round lead generation engine
The Real Results – What changed for Batteries Plus, from lead quality to the types of candidates they attracted
What the Batteries Plus Team Said
“Our franchise leads have exploded since we started adding videos to our process and our time to close has almost cut in half based on the content that we’re able to provide candidates at every step of our process that we work closely with FranchiseFilming on.”
Jon Sica
Chief Development Officer, Batteries Plus
“I love working with FranchiseFilming. They make this a fun process. They really know their stuff. We use these videos in all stages of our sales cycle, from the beginning in social media, our website, but also on our sales calls and in our discovery days.”
Olivia Chiu
Director of PR and Creative Marketing, Batteries Plus
What We Created Together
What Batteries Plus Risked Without Video
Slower funnel progression
No clear way to show culture or lifestyle
Generic messaging that didn’t connect
Team stress from DIY content demands
Now Batteries Plus...
-
Uses dynamic video to personalize outreach - Empowers candidates to visualize franchise ownership
- Supports every stage of the buyer journey with on-brand content
- Operates with zero internal stress on creative logistics
“Every time we’ve worked on a project, I’ve got a first draft back in five, ten days at the most. In some cases, I was almost ready to say, let’s just roll with that.”
“If you’re in franchising, especially in development, and you’re not using FranchiseFilming, get ready to be left in the dust.”
Launch a Video Engine That Powers Your Entire Franchise Development Cycle
