“We wanted to better serve our franchisees by creating content that helps them generate more leads.”
– Ryan Reid, Brand Director, Mr. Rooter Plumbing
How Mr. Rooter Used Video to Build Trust, Train Teams, and Support 240+ Franchisees — Without Disruption
National-level video content, delivered fast, at scale, and without burdening internal teams or disrupting operations.
- Full-width image of crew filming a set or team training
- High-converting sales tools
- No internal bandwidth required
What Was Getting in the Way of Growth
To support over 240 franchisees, Mr. Rooter needed a scalable video solution that earned trust, ensured consistency, and didn’t overwhelm their team.
Building Trust in an Invisible Service
Plumbing services happen out of sight — underground or behind walls — which makes it harder for customers to fully understand and trust what’s being sold.
Ensuring Consistent Training Across 240+ Locations
Maintaining high service standards across hundreds of franchisees without scalable training tools was a constant challenge.
Producing Professional Content for a Trusted Brand
Mr. Rooter needed national-level video content that was fast, flexible, and easy for local teams to use — but without burdening internal staff or disrupting customer spaces.
Video Content That Delivers Long-Term ROI
4M+ video views (400K+ organic)
Content still in use across 240+ franchisees
Scalable training rolled out nationally
Higher customer trust via clear visuals
Boosted brand credibility with polished production
FranchiseFilming as the Solution
FranchiseFilming stepped in to handle everything — from planning and logistics to scripting, custom set design, filming, and post-production. The team delivered eight fully produced videos in just three days — with no disruption to Mr. Rooter’s operations.
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“Trust the Franchise Filming team — they know what they’re doing… Every expectation I had was met and beyond.”
– Ryan Reid
01
Strategic Planning
Collaborated with franchise leaders to outline content goals and scripting needs.
02
3-Day Production
Captured 8 distinct videos on custom-built sets for services like trenchless repair and toilet installs.
03
Cross-Channel Distribution
Videos published on the Mr. Rooter homepage, YouTube, and internal training platforms.
Mr. Rooter didn’t have to manage a thing. We handled everything from planning to production and post
— delivering 8 polished videos in just 3 days.
FranchiseFilming Delivered the Full Strategy
Watch the Full Interview with Mr. Rooter’s Brand Director
See how Mr. Rooter and FranchiseFilming planned, filmed, and launched an 8-video campaign that’s still driving ROI across 240+ franchisees.
What the Mr. Rooter Team Says About Working With Us
“FranchiseFilming made it possible to showcase our services in a polished, controlled setting—avoiding real-home disruptions—while delivering a client experience that’s truly unmatched.”
Ryan Reid
President & Brand, Mr Rooter MRR at nbly.com
“Something on I think that it was great not just from the product that we produced that you guys helped us create, but just the overall atmosphere just helped to kind of reinforce what we’re doing. I think a lot of brands can benefit from this.”
Matthew Lefer
VP of Operations, Mr. Rooter
What Was at Risk Without Video
Confused homeowners = lost trust
Franchisees without marketing = fewer leads
Inconsistent training = uneven customer experience
Overwhelmed ops teams = burnout, delays
- Train teams across 240+ locations
- Reinforce national branding at every touchpoint
- Build trust with homeowners across YouTube and website
- Deliver ROI long after the 3-day shoot
- Support franchisees with scalable tools
Mr. Rooter’s Video Assets Are Still Driving Results Today
Outcomes & Metrics
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4M+ total video views (including 400,000+ organic)
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Content still in use across the entire franchise network
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Higher consumer trust from clear, service-specific visuals
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Scalable training content used in 240+ locations
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Enhanced national brand credibility through professional visuals
“With 4 million views and hundreds of thousands more organically, the videos delivered incredible visibility for our brand that we still use it for our entire network until today. It has paid off many times on the investment of this project.”
– Ryan Reid