How FASTSIGNS Uses Video to Sell Emotion, Showcase Franchisees, and Close More Deals
FranchiseFilming partnered with Propelled Brands to bring their franchisee stories to life, capturing powerful emotion, saving internal team time, and driving more qualified candidates to close.
The Challenge: Same Story, Zero Scale
Telling the same story 50 times to new candidates
No time or internal team to manage production
Brand updates lacked emotion
Customer and franchisee testimonials were uncaptured
What Happened After the First Video Rollout
0 internal hours wasted
+30% more qualified leads post-video
Used across multiple channels from portals to HQ branding
"Every candidate has referenced the video"
“I absolutely recommend FranchiseFilming.
If you’re not using it for your business, you’re missing out.”
“We launched a new brand positioning, and the words from those customers were really captured in our brand position. You guys have done a really good job with making that come to life as well.”
“It wasn’t that we hired somebody to do a video, it was somebody who managed the project for us and brought great value in how to make our videos come to life.”
01
Book a Call
Discuss brand goals, audiences, and desired outcomes.
02
We Handle Everything
FranchiseFilming managed scripting, filming, and editing, freeing the internal team.
03
Deploy Everywhere
Final videos used across candidate portals, social, email campaigns, sales decks, and internal communications.
FranchiseFilming Led Every Step
What the FastSigns Team Says About Working With Us
“I love FranchiseFilming. They work for us in a couple different areas. That works for us, for all kinds of social media uses and developing the brand, and then also for franchise testimonials for franchise sales. So I can’t say enough good things about FranchiseFilming.”
Catherine Monson
CEO, Propelled Brands
“FranchiseFilming guided us step by step, bringing out the emotion and personal stories of our franchisees, and their videos have absolutely helped us close more deals.”
Mark Jameson
Chief Development Officer, Propelled Brands
What We Created Together
What FastSigns Was Risking Without Video
Missed deals from flat messaging
Franchisee voices going unheard
Overwhelmed internal teams
Post-event value lost
Now FastSigns...
- Uses emotional video in all sales channels
- Connects with candidates earlier
- Empowers franchisees to sell the brand
- Continues expanding video across brands
“It is more than a video. It’s the collaborative efforts, the planning, the coordination. There’s no doubt in my mind it absolutely is translating to results.”
“FranDev is about emotion as much as it is about a good viable business.
And you guys really captured that.”
Let’s Turn Your Franchise Stories into Growth Assets
