We Closed 7 Franchise Deals in 50 Days-3 in the First 30
How Senior Helpers shrank their sales cycle, broke summer records, and closed faster—without managing a single shoot.
The Sales Process Was Slowing Down
Leads weren’t moving forward. Sales cycles dragged. There was no emotional connection.
Senior Helpers, a national home care franchise, was growing—but stuck with outdated sales materials that didn’t match the heart of their brand.
Their Franchise Development team needed content that made leads *feel* something. Instead, they were sending PDFs and pitch decks that went ignored.
Outdated Sales Materials
No System for Storytelling
No consistent way to capture franchisee stories
Internal Bottlenecks
Dev team too busy to plan, manage, or approve shoots
After One Video, Everything Changed
-
7 franchise deals in 50 days - 3 closed in the first 30
- Sales cycle shrank from 65 to 50 days
- Record-breaking summer
- Increased lead flow from website videos
“Since we implemented video, we’ve closed 7 deals in 50 days… 3 of them in just 30. That’s a telltale sign the video is really working.”
– Annie Long, Director of Franchise Development
Here’s Exactly What We Delivered
We handled strategy, pre-production, filming, editing, and delivery in 10 days. The Senior Helpers team didn’t lift a finger.
“It’s not a coincidence we’re having a record year… we did deals we haven’t done before.”
– Rob Cantrell, EVP of Franchise Development
Book a Strategy Call
Align on goals, audience, and message
We Film Everything
Real franchisees, on-location, zero prep
Final Videos Delivered
Optimized and ready to drive action
Watch the Full Webinar with Annie and Rob
See how the Senior Helpers team used emotional storytelling to close faster and make franchisees feel seen.
Every Month Without the Right Story Slows Growth
Flat content costs more than attention. It costs conversions. It costs momentum. Without emotional storytelling, your leads lose interest and your team loses time.
Before
- Leads ignored generic collateral
- Internal team overloaded
- Sales lacked emotional proof
After
- Repeatable video storytelling system
- High-converting sales tools
- No internal bandwidth required