The Video Storytelling Strategies Driving 99.26% Watch Rates for SYNERGY HomeCare
FranchiseFilming partnered with Synergy HomeCare to capture the heart of caregiving — real clients, real caregivers, real stories.
Together, we turned emotional storytelling into measurable growth, helping one of the nation’s largest home care networks strengthen trust, unify their brand message, and empower more than 550 franchise locations across the country.
The Challenge: Emotional Brand With Flat Content
Synergy HomeCare’s mission has always centered on compassion and connection, but their marketing did not communicate that emotion effectively.
Their franchise development team faced challenges that many growing brands experience:
Content lacked emotional appeal and differentiation
No system to share authentic caregiver and client stories
Limited bandwidth to manage video production
Inconsistent storytelling across 550 territories
These gaps made it difficult for the brand to express what makes Synergy HomeCare meaningful to both families and franchisees.
“We had to humanize that as much as possible… having the opportunity to do that has just really been a game changer for us.”
– Jenn Chasteen, Chief Marketing Officer
The Solution: Storytelling That Scales Without Extra Work
Synergy HomeCare needed to help people feel the purpose behind their brand while keeping internal operations simple. FranchiseFilming developed a complete storytelling system that blended emotion with execution.
1. Story Discovery:
Collaborated with Synergy leadership to uncover caregiver and client stories that reflected the organization’s values.
2. Zero Internal Lift:
Managed every detail from scouting to set design so their team could focus on what they do best.
3. On-Location Filming:
Captured caregivers and clients in genuine moments across several markets.
4. 10-Day Delivery:
Delivered ready-to-use videos for web, social, and franchise recruitment channels.
1. Connect
Initial emotional engagement
Real stories that immediately capture attention and create an emotional hook with the target audience.
2. Relate
Audience sees themselves in the story
“Sandwich generation” viewers recognize their own struggles in the authentic testimonials and experiences shared.
3. Trust
Credibility and reliability established
Genuine stories from real clients, caregivers, and franchisees build confidence in SYNERGY’s services.
4. Act
Conversion and measurable outcomes
Emotional connection drives viewers to inquire, book consultations, and ultimately become clients.
Each Synergy HomeCare video was created to guide candidates through the stages of franchise development, connecting emotion with understanding.
The Storytelling Funnel: How Video Supports the Franchise Journey
“Our videos captured what makes Synergy special, the people. It reflects who we are.”
-Jenn Chasteen, Chief Marketing Officer
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Franchisees shared videos in their local marketing.
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Corporate marketing achieved record engagement rates.
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Franchise candidates arrived at Discovery Days already familiar with the brand story.
The impact reached every part of the organization.
What Happened After
99% watch rates on key brand videos
Stronger franchisee engagement and sense of pride
Unified messaging across all territories
Improved lead quality and stronger candidate trust
After the first videos launched, Synergy HomeCare saw clear improvements in performance and engagement.
The Results: 99% Watch Rates and Measurable Growth
Watch the Full Webinar Replay
See how the Synergy HomeCare team turned authentic storytelling into measurable franchise results and why video is now a key part of their development process.
What SYNERGY HomeCare Says
“The emotion that you can put forth from the heart of a real human subject… they can tell that story way better than I can.”
Chief Marketing Officer, SYNERGY HomeCare
What We Created Together
Client Testimonials
Social Reels
What Was at Risk Without Video
Wasted Spend
Inefficient awareness campaigns and expensive CPL from less engaging content.
Trust Gap
Difficulty building credibility for a high-stakes, in-home service using only static collateral.
Slow Sales Cycle
Candidates required more costly, repetitive sales calls instead of self-educating via video.
Key Takeaways & Future Impact
Engagement Fuels Growth
Storytelling content (99%+ VTR) is now the most efficient and effective reach tactic.
Empowered Franchisees
Local owners use the assets to build trust, humanize their business, and drive conversions.
Built for Scale
The new asset map provides a consistent, high-quality, and repeatable video engine for the brand’s growth.
The Trust Flywheel: Story That Scales
A sustainable cycle of story, trust, leads, and faster franchise growth, powered by a hands-free video system that works month after month.
Ready to Launch a Video Engine That Closes Deals?
Don’t let flat collateral slow your sales cycle. Let’s turn your brand’s unique mission into your most powerful marketing asset.